Soulpepper Theatre Company Identity System

An imagined new identity system, winter season brochure, poster, and “Oleanna” playbill for Soulpepper Theatre Company in Toronto. Identity system includes a logo, stationary, and business card. All examples have been printed, hand cut and bound by me.

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Brochure detail
spread
Playbill, Brochure, Letterhead, Business Card
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Playbill (Hand bound sample)
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Brochure and Playbill (open)
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Playbill interior

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Playbill and Brochure (open to calendar)
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Playbill and Brochure (full spread)
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Stationary
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Poster

I utilized the system from my re-designed identity to create the winter brochure, poster, and playbill. The graphic system is a new approach that recognizes the current Theatre identity style, but establishes a new visual direction, more in keeping with the mission of the theater company, its history, and the theater’s architecture.

Two elements that were carried over from the previous system included the use of black and white photography and illustrations prepared by Chris Silas Neal.

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