Creating Hierarchy

I designed four versions of an exhibition invitation postcard using only typography (except for version 4 which includes one image). Through this project, I was investigating how grid structures assist in organizing text, the options available within a single grid system, and ways of creating typographical hierarchy by using type families, sizes, weights, space, position, alignment, and proximity.


Layout using Goudy Old Style.


Layout using Century Gothic.


Layout using Futura and Sabon.


Layout using Helvetica and Bembo. Image: Costume for Salvador Dalí’s “Dream of Venus (Lobster #1),” 1939.