Creating Hierarchy

I designed four versions of an exhibition invitation postcard using only typography (except for version 4 which includes one image). Through this project, I was investigating how grid structures assist in organizing text, the options available within a single grid system, and ways of creating typographical hierarchy by using type families, sizes, weights, space, position, alignment, and proximity.

 

klusak_hierarchy_stroke
Layout using Goudy Old Style.

 

klusak_hierarchy2_stroke
Layout using Century Gothic.

 

klusak_hierarchy3_stroke
Layout using Futura and Sabon.

 

klusak_hierarchy4_stroke
Layout using Helvetica and Bembo. Image: Costume for Salvador Dalí’s “Dream of Venus (Lobster #1),” 1939.